70 602 Service Design 2: Service Design futures


Students who have taken Service Design 1 will be preferred, but this is not a requirement for this course.

Recommended prerequisite knowledge

· User centred design methodologies
· Qualitative data analysis
· Ideation techniques
· Prototyping
· Concept communication
· Service Design concepts and methodologies

Course content

Service Design 2 has a research by design focus. This course builds upon Service Design 1 but goes deeper and broader.
· Deeper, by focusing upon specific aspects of service design that you already have learned.
· Broader, by addressing larger service design issues that influence the design of service experiences.
It will use the methods that you have already learned and allow you to gain more experience from using them. In addition, it will give you the opportunity to learn new approaches and to begin to find your own focus within service design.

The semester will be closely linked to the research that AHO is doing together with the Centre for Connected Care (C3) Centre for Service Innovation (CSI), each one running one module.

C3 module spring 2017, January 16th – April 7th : The C3 module is about public service design. It will be targeted towards design for care.

Research component: For the C3 module we hope to be working with establishing a Design Lab for C3. This work is closely linked to C3’s work package 3 that will be using Participatory Action Research (PAR) and Research by Design as an approach. This means that the students will take part in loops of so called “look, think, act” cycles and design interventions followed by reflection while co-developing the C3 Design Lab with researchers at AHO and C3.

Service Design component: Students will in parallel be supporting real healthcare service design projects with case-specific user-oriented qualitative exploration, analysis of findings, design material production, service design concept development, service touch-point prototyping and the development of alpha-test protocols.

CSI module spring 2017, April 7th – May 26th : Service design as a cultural intermediary. Translating cultural phenomena into innovative service offerings.
The content will revolve around; Understanding how to identify and translate trends into customer experiences - through lectures, workshops, literature and concept development, together with industry/CSI partners.

Learning outcomes

· Ability to read, understand and contribute to design research
· Ability to analyze a service design problem in relation to relevant research theories and models
· Ability to translate theoretical models into practical tools
· The ability to reflect upon the nature of service design in relation to other disciplines
· The ability to describe your position within the field of service design

Working and learning activities

The course is run differently from service design 1. In service design 2 you will be working more independently and in closer collaboration with the researchers that are part of CSI and C3.
You will learn and take part in world-leading research activities that will give you state of the art Service Design knowledge. This will give you world leading specialist knowledge and be valuable when you later enter the job market.

In addition, you will gain an understanding of what it means to do research by design. This is valuable for you as a preparation for your diploma work, and perhaps could open up a future direction in design research.

Work effort.
This is an intensive course and it demands consistent and hard work from the participants. To approve the course, students are required to attend at least to 80% of the main course events described in the detailed program for each module; attendance to these events will be registered.

Professor in charge

Natalia Agudelo and PhD students with projects on the field of Service Design

Mandatory work requirements

Work requirements Number Number of approved Mandatory presence Comment

To approve the course, students are required to attend at least to 80% of the main course events described in the detailed program for each module; attendance to these events will be registered.


Assessment Date Duration Grade scale Oral examination

In each module students will have group and individual deliverables that will receive qualitative assessment to identify their strengths and weaknesses, and a final presentation with an external sensor that will be assessed in pass and fail. The details for each module will be described in the module program.

The student need pass both modules to pass the course.

For students that fail one of the two modules, a portfolio assessment of the whole coursework will be carried out in the end of the semester to finally decide if the student has reached the desired learning outcome.